Driving product marketing strategy across Onit's full line of AI-native SaaS products with a focus on messaging, positioning, enablement, launch and GTM motions.

I have spent more than 20 years building software and bringing technology products to market, from startups I founded to Microsoft. Today, I lead product marketing at Onit and am building Prodlex, an AI-powered product marketing platform.

Prodlex takes a PRD and technical documentation and, with a few clicks, creates product messaging and dozens of connected GTM assets that SaaS companies need to launch, market, and sell their products. The assets are high quality, consistent, and grounded in the same product facts, brand voice, buyers, and markets.

Building Prodlex also required me to solve another problem: managing the development of a large software system with AI. Prodlex now consists of more than 60,000 lines of source code and 40,000 lines of structured AI instructions that define its workflows, assets, and pipelines. I call it a product marketing machine because that is exactly what it is. Even coding tools such as Codex and Claude Code needed additional systems to plan, track, test, review, and coordinate the work.

I built a suite of supporting applications to manage that development. The applications became powerful products on their own, and I plan to make them available to other founders and developers building complex software with AI. Tracker, for example, is an AI development state machine that coordinates multiple parallel development sessions while maintaining the context and state of the application across them. That may sound complicated, but the result is simple: Tracker and the other tools let me add useful features to Prodlex without losing control of the codebase.

Prodlex is built for product marketers, technology founders, startups, and enterprise teams managing products, suites, and portfolios. Load the product documentation and company context once. From there, the complete catalog of messaging and GTM assets is only a few clicks away.

Connect with me on LinkedIn or visit prodlex.com to learn more.

Our Content-Based Marketing™ system (CBM) uses automated workflows and AI-enabled content production to create engaging scalable B2B content that converts. The result is consistent top-of-funnel, mobile-friendly B2B marketing campaigns for LinkedIn and other B2B marketing channels that drive crucial on-platform engagement with prospects.

CBM enables DemandGen teams running Account Based Marketing (ABM) or Product Led Growth (PLG) strategies to grow top-of-funnel engagement and accelerate bottom-of-funnel performance.

Clients include Semrush (NYSE: SEMR).

Providing content automation strategy with AI tools and GPTs across multiple platforms, growing TOF engagement. Deliverables include campaign structure, paid/organic workflows, funnel acceleration and ABM expansion.

Led global DemandGen campaign team. Developed and executed ABM full-funnel content marketing strategy spanning content creation, LinkedIn, Live Events, Webinars and email campaigns.

Increased reach and engagement, higher conversions (MQAs), accelerated ABM funnel and grew pipeline. My consistently high-performing content marketing campaigns fueled our DemandGen and ABM success, which led to a $3.6B acquisition by Thales (OTCMKTS: THLLY).